Simple SEO is a tool that analyses your website to get organic, un-paid traffic from the search engine results. So, how does the Simple SEO tool work to achieve this goal?

The tool provides prioritised digital marketing recommendations across technical, site content, brand marketing, content, mobile optimisation and more. These tactics make your website more attractive to search engines like Google, Yahoo, Bing and others.

Four phases when using the Sitebeat Simple SEO tool:

• First phase – Set up your SEO profile by adding key business information
• Second phase – Review health check and performance actions
• Third phase – Add digital marketing actions to your plan and implement
• Fourth phase – View reports and improve site’s performance based on results

All four phases are vital to help you achieve your desired results and improve your site’s ranking on search engines.

In this article, we’ll focus on the third phase, which highlights the foundation of the tool itself – the action plan feature.

But first we’ll help you understand the benefits of using our Simple SEO tool on your website.

Why use our Simple SEO tool?

The Simple SEO tool helps you establish your presence to the target market of your businesses’ niche.

You need it for many reasons, including:

• Minimal Maintenance
  The Simple SEO tool will do all the gathering and analysing of information from current SEO trends and your competitors’ websites.
• Straightforward Solutions
  The Simple SEO tool suggests prioritised actions to fully optimise your website. So you can focus on the highest impact activity first.
• Traffic Increase
  The information you input to your website makes it easy for search engines to find you, which leads to more visitors on your pages.
• Maximised Productivity
  Specific and simple instructions are provided by the Simple SEO tool when you plan to implement something for your website, saving you time and effort.
• Easy-To-Spot Issues
  The Simple SEO tool reports your website’s progress based on your implemented Action Plans and uses this data to help you solve the issues affecting your page.
• Cost-Effective SEO
  Get high-quality SEO solutions offered at an affordable price.

Now that we’ve identified your benefits of using our Simple SEO tool, let’s refocus on the subject of this article – the action plan.

What is an action plan?

Here’s a quick run-through of how your SEO Action Plans are generated in the tool.

After you set up keywords in our Simple SEO tool during the first phase, the tool analyses your website’s health and performance. This part is important in knowing which areas of your site need to be fixed. The tool then generates prioritised SEO Actions on what you can do to better improve the overall ranking of your website online. These steps are what we call the Action Plan.

Note: The number of keywords you can set up will depend on the type of your Simple SEO plan.

Your Action Plans are categorised as:

• Site Content
• Design
• Social
• Brand Marketing
• Web Development, and
• Content Creation

This categorisation makes it easy for you to identify the areas you will be working on when fixing your site’s overall performance on the tool.

We’ll look at the other functionalities of the Action Plan feature.

Monthly Action Plans

A new prioritised SEO Action Plan is created each month. What does this mean? Every time you complete the list of Simple SEO actions for a specific month, a new set of Simple SEO actions will generate in the next month.

Priority Score

Each SEO action has a corresponding priority. The lowest priority score of action, the higher the importance it is in delivering faster results in improving your website SEO ranking.

Difficulty Level

When deciding what to implement on your action plan, this tool helps you identify the level of difficulty of a specific action and how much time you need to complete it.

In addition, by clicking an action card, you can see the full details of the action card and the steps needed to complete an action.

The total number of action plan generated will depend on your Simple SEO plan type. To know more about this, please contact our support team.

You can decide based on the full detail of an SEO action card what actions you can perform, taking into consideration the resources you have at hand (i.e., time) in completing an Action Plan.

Overall, a well-planned SEO campaign will lead you to positive results, drive more online traffic for your website and eventually increase in revenue.

Now you’re ready for the next phase – Implementing your SEO Action Plan.

For more information about Sitebeat Simple SEO, please contact us.