The Page Meta Title, or “title tag”, and Meta Description are meta tags or HTML (HyperText Markup Language) elements that provide brief information to search engines and users on what the web page is all about. They are the first things people see when you appear in SERP (Search Engine Results Pages).
What is the difference between a Meta Title and Meta Description?
When displayed on SERP, a Meta Title and Meta Description can be seen above and below the website link, respectively.
A Meta Title also appears on the web browser tab when a page of your website is viewed. It is basically the “title” of a web page and mostly restricted between 50 to 70 characters.
A Meta Description outlines the overall content of a web page. It is displayed by search engines in a limited number of characters, such as 160 characters for Google’s SERP.
How does Meta Title and Description help with SEO?
SEO stands for Search Engine Optimisation. It is a process of optimising your website to get free traffic or visits through the SERP. This helps boost brand awareness and increase sales leads. You need to rank high and appear on the first page to immediately be seen by your target audience.
There are a lot of SEO strategies to improve your ranking; adding Page Meta Title and Description are one of those.
Meta Titles are optimised by placing relevant keywords to help improve search engine rankings. This tells search engines what keywords you want to rank for.
Meta Descriptions do not directly impact search engine rankings. But, it is used to gain click-through rates which ultimately helps boost rankings.
Tip: Create concise and compelling Meta Titles and Descriptions to draw users to click on it.
Here are five best practices in optimising Meta Title and Description for SEO:
- Keywords First — Insert the most important keywords in the first part of Meta Titles and least important keywords at the end.
Learn more about keyword research in this article.
- Avoid Keyword Stuffing — Keyword stuffing is putting a lot of keywords in a Meta Title and Description. Once detected by search engines, your site could drop badly in rankings.
- Stay Relevant — Meta Titles and Descriptions should be descriptive and relevant to what the web page is all about. If it doesn’t suitably answer a user’s query, search engines will get a snippet within the site page and use it instead, overriding your original content.
- No Quotation Marks — Don’t use quotation marks in Meta Descriptions because search engines cut off the content where the quotation starts.
- Keep It Unique — Keep Meta Title and Description unique for each page of your website because duplicates will not look good in SERP, affecting your click-through rates negatively.
Optimise your Sitebeat website for SEO by adding Page Meta Title and Description.