What Is Google Tag Manager

What is Google Tag Manager?

Google Tag Manager (GTM) is a tag management tool that allows you to launch your programs faster. It lets you create and manage marketing tags on your website without having to modify the code or write a new code each time you want to construct a tag.

With Sitebeat, you can link your Google Tag Manager account to your website by accessing your Sitebeat Dashboard. And, with just a few clicks from the Sitebeat Editor, you'll be done in no time.

How Does Google Tag Manager Work?

Google Tag Manager works using GTM codes, which you can simply embed into your website pages. This eliminates the tedious process of manually creating tags, making your marketing process more efficient and precise.

Through GTM, information from one data source (your website) can be shared with another data source (Analytics). GTM becomes very handy when you have lots of tags to manage because all of the code is stored in one place.

GTM has these following basic elements that you will need to know to start managing tags on your own:

  • Tags: Snippets of Javascript or tracking pixels from third-party tools. These tags tell GTM what to do.
  • Triggers: This tells GTM when or how to fire the tag that you set up.
  • Variables: Additional information GTM may need for the tag and trigger to work.

How to Connect My Sitebeat Website to Google Tag Manager?

If you don't have a Google Tag Manager account yet, you will need to sign up for an account and create a Container ID, then connect it to your Sitebeat website.

Create your GTM Account & Container ID, then connect it to your Sitebeat website using this guide:

Note: If you need further assistance on the Google Tag Manager tool or creating an account with Google, please contact the Google Support Team. Otherwise, for any queries regarding Sitebeat, contact our 24/7 support.

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