Search Engine Optimisation (SEO) is essential if you want to make your website visible on Search Engine Results Pages (SERPs). It helps if you achieve a high ranking on these search engines so users click on your website or page.

If you're still getting started, begin by clicking on the links below to understand SEO, how it works, and the factors that affect it:

• What Is SEO
• What Factors Affect Search Engine Rankings

Once you’ve got that, read this guide to learn more about how you can boost SEO for your website through the following:

• Using Google Analytics
• Using Google Tag Manager
• Verifying Your Website

Using Google Analytics

Google Analytics is a free tool by Google that collects and analyses data about your web traffic and user interaction. Many SEO and marketing specialists use this tool to gauge their website traffic and analyse their marketing strategies' effectiveness.

Here are three tips that will help you improve your SEO through Google Analytics:

1. Maximise your best content.
   Google Analytics will show you the highest-ranking pages on your website. You can make use of these pages in two ways:
   
   
   • Adding a CTA or call-to-action on a high-ranking page to get people to convert.
   • Adding internal links to a high-ranking page to boost the ranking of your other content.
2. Reduce your bounce rates.
   A Bounce Rate is the percentage of visitors that leave your website or page without making further interaction. Many factors affect your Bounce Rate, and you can analyse these factors through Google Analytics.
   
   Start by fixing high-ranking pages with the most web traffic. Next, pinpoint which of them are failing to draw conversions. Once done, you'll know which pages need fixing, and you can start optimising them to boost your website's SEO.
3. Improve your mobile conversions.
   Google now prioritises mobile-friendly websites when displaying them on SERPs. Using Google Analytics, you can check how your website performs on mobile devices and optimise all website content for mobile to improve your visibility on search engines.

Using Google Tag Manager

Google Tag Manager is another tool that will help you boost your SEO efforts. This free tool allows you to manage and deploy marketing tags on your website or app all in one place.

Unlike Google Analytics, Google Tag Manager allows you to track any event — such as a button click, link click, video watch time, or a form submission.

With such features, using Google Tag Manager allows you to improve SEO with the following tips:

1. Improve your conversion rate optimisation.
   Google Tag shows you all the pages that visitors go to after clicking certain buttons within your website. You can optimise your conversion rate by improving the content on these particular pages.
   
   You can also use this technique to check whether or not visitors are clicking your CTAs. Then, you can make some changes and test them accordingly.
2. Inject structured data.
   Having structured data boosts your SEO as it helps search engines to understand better what your page is all about.
   
   You can inject the structured data shortcode into your website’s header through your content management system (CMS). But this can be a hassle when you have a buggy CMS.
   
   Using Google Tag Manager in adding structured data to your site makes the task much easier.
3. Improve the site speed.
   Page speed is one of the factors that will affect your search engine rankings. Injecting custom tags and snippets on your website can slow down its loading speed.
   
   You can use Google Tag Manager to track data and implement such codes efficiently — without affecting your page speed.

Verifying Your Site

Google Site Verification is a process that proves your ownership of a website that you claim to own. Having a verified website gives you access to its Google Search Data. It also improves your visibility on Google Search.

Once you have your Google Site Verification code, you can link your Sitebeat website to verify with Google. Refer to the following guide:

• How to Link Sitebeat to Google Site Verification

You’ve just learned how to boost SEO for your website using some of the Sitebeat marketing tools. Learn how to enhance your brand visibility by integrating Social Media Features into your website.