Keywords are search terms that web users enter on search engines to research a certain topic.
As a website owner, you need to use keywords in your online content to make it visible on Search Engine Results Pages (SERPs) when people type them on search engines. This task is part of Search Engine Optimisation (SEO).
Note: Using just any keyword might do more harm than good to your page ranking. Make sure to use the right keywords to successfully optimise your site. Refer to this guide below:
You can use keywords to optimise your Sitebeat website. Here's where and how you can use them in your web content:
A good place to start when optimising your site using keywords is your Meta Titles and Meta Descriptions.
The Meta Title is the main subject of your page. The Meta Description is a short description of your page content. Both tell searchers what your web page is all about when it shows up on SERPs. Learn more about these here.
To add keywords to a Meta Title and Meta Description, refer to this guide:
URLs let visitors and search engines know what your page content is about. Adding keywords to URLs is also one way of boosting your SEO.
Although a page URL is automatically generated based on your Page Name, you can edit this to match your keywords.
To edit page URLs, click on the following guide:
Content, Headings, and Subheadings
Content is one of the top ranking factors for SEO. Make sure to use the right keywords within your content to help your page rank on search engines.
Headings are used to provide structure to a piece of content. In SEO, Headings tell search engines what your content is about. There are (6) six different Heading tags — h1, h2, and so on.
H1s are a major ranking factor in SEO. To boost your SEO, place your keyword in at least (1) one h1 Heading in your page.
Note: In Sitebeat, the h1 Heading is referred to as Main Heading.
You can also use Subheadings within your content. Subheadings make your content scannable and easy to read. Search engines also show Subheadings in an answer box or as a featured snippet on SERPs.
A good SEO practice is to use keywords in some of your content’s Subheadings.
To learn how you can modify your content in your Sitebeat website, refer to this guide:
Note: When writing content, avoid keyword stuffing — which means stuffing multiple keywords in a single content. Search engines — like Google — are likely to penalise websites that do this. Make your content readable and understandable by humans first.
Links are another top SEO ranking factor, so make sure to optimise your Anchor Text — which is the clickable text that’s highlighted in a hyperlink.
Note: Be careful not to use the same Anchor Text for internal and external links within your content. Google could penalise your website and reduce your search ranking.
To learn how you can add links to your content, refer to this guide:
Photos are also indexed or catalogued by search engines. With this, your site Photos add another way for searchers to find your content.
You can add keywords to your images by adding an Alt Text or alternative text. The Alt Text informs search engines the nature or contents of your Photo and boosts your SEO. The Alt Text also appears when Photos are unable to load due to slow internet connection.
To add keywords to Photos in your Sitebeat website, take the following steps:
- Log In to access the Sitebeat dashboard.
- Under My Sites, click the Edit Site option on the website or project card that you wish to manage.
- Click on an existing Photo on your website to display the editing options above it and click the [>] Arrow Icon to view all options.
- Click on the Alt Text Icon.
- Enter your Alt Text with your desired keyword, as necessary, in the field provided.
You’ve just learned how to use keywords in Sitebeat. Learn more about how you can optimise and rank your website through the following guides: