Keywords are search terms that web users enter on search engines to research a particular topic.
As a website owner, you need to use keywords in your online content to make it visible on Search Engine Results Pages (SERPs). This task is part of Search Engine Optimisation (SEO).
Note: Using just any keyword might do more harm than good to your page ranking. Make sure to use the right keywords to optimise your site successfully. Refer to this guide to learn more.
You can use keywords to optimise your Sitebeat website. Here's where and how you can use them in your web content:
Meta Titles and Descriptions
An excellent place to start when optimising your site using keywords is your Meta Titles and Meta Descriptions.
The Meta Title is the main subject of your page. The Meta Description is a short description of your page content. Both tell searchers what your web page is all about when it shows up on SERPs. Learn more about these here.
To add keywords to a Meta Title and Meta Description, refer to this guide:
URLs
URLs let visitors and search engines know about your page content. Adding keywords to URLs is also one way of boosting your SEO.
Although a page URL is automatically generated based on your Page Name, you can edit this to match your keywords.
To edit page URLs, click on the following guide:
Content, Headings, and Subheadings
Content is one of the top-ranking factors for SEO. Make sure to use the right keywords within your content to help your page rank on search engines.
Headings provide structure to a piece of content. In SEO, Headings tell search engines about your content. There are (6) six different Heading tags — h1, h2, and so on.
H1s are a major ranking factor in SEO. To boost your SEO, place your keyword in at least (1) one h1 Heading on your page.
Note: In Sitebeat, the h1 Heading is referred to as Main Heading.
You can also use Subheadings within your content. Subheadings make your content scannable and easy to read. Search engines also show Subheadings in an answer box or as a featured snippet on SERPs.
Good SEO practice is to use keywords in some of your content’s Subheadings.
To learn how you can modify your content in your Sitebeat website, refer to this guide:
Note: When writing content, avoid keyword stuffing — which means stuffing multiple keywords in a single content. Search engines — like Google — are likely to penalise websites that do this. Make your content readable and understandable by humans first.
Link Anchor Text
Links are another top SEO ranking factor, so make sure to optimise your Anchor Text — which is the clickable text that highlights in a hyperlink.
Note: Be careful not to use the exact Anchor Text for internal and external links within your content. Google could penalise your website and reduce your search ranking.
To learn how you can add links to your content, refer to this guide:
Photos
Photos are also indexed or catalogued by search engines. With this, your site photos add another way for searchers to find your content.
You can add keywords to your images by adding an Alt Text or alternative text. The Alt Text informs search engines of the nature or contents of your photo and boosts your SEO. The Alt Text also appears when photos are unable to load due to a slow internet connection.
To add keywords to photos in your Sitebeat website, follow these steps:
- Log In to access the Sitebeat dashboard.
- Under My Sites, click the Edit Site option on the website that you wish to manage.
- Click on an existing photo on your website to display the editing options above it, and then click the [>] Arrow Icon to view all options.
- Click the Alt Text Icon.
- Enter your Alt Title and Description with your desired keyword in the field provided.
Note: If you want to edit a new site, you have to unpublish the current website and make your new site as your primary website.
Under My Sites, click the [...] Ellipsis Icon on the top-right corner of the website to unpublish the current site. Click Unpublish Site, and then click Yes, Unpublish to confirm.
Under My Domains, click the [...] Ellipsis Icon of the website that you want to replace as your primary website, then click Replace Primary. In the pop-up window, select the domain of the new website in the New Primary Domain list, then click Replace Primary. You can also click the Domains tab under My Sites to perform the necessary steps mentioned.
You can now edit the new site that you wish to manage.
Learn more about how you can optimise and rank your website through the following guides:
